A new startup appropriately named Defensio has launched its flagship product for helping users deal with spam in comments. At the onset it sound like a great idea, help weed out the crap from the useful reviews submitted by your readers. But is it just another long overdue, now obsolete tool?
It seems that from one point of view, Defensio is an obsolete tool, since there are much better options available to content publishers to help them weed out bad comments. One example comes to mind is picture Captchas, or local Captchas or the service that helps OCR books into databases. All of these are very useful tools to eliminate 90% of spam in your comments, leaving 10% of to be analyzed manually or just ignored. People are surprisingly adept to ignoring garbage on the page, left there intentionally by evil doers, so 10% of spam is not such a big deal.
On the other hand, Defensio's system with its automated sorting by "spaminess" is a god send for those who receive lots of spam, because they did not build in the basic defense for preventing
it. Conclusion, it is still a useful tool.
However, with its launch and its silent marketing campaign to raise awareness of itself, can they really gain any revenue with their business model (charging only big blogs a small monthly fee $5-$15)? My opinion is that they won't, especially with new technologies being developed that prevent spammers from event submitting their garbage.
Take care.
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1 comment:
You might say you DO how do you stop spam care about your followers, but you don’t care enough.
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